Jay Z, a man of investments and business, should be highlighted as one of the most prevalent role models in any industry but especially within hip-hop culture.
He has multiple business ventures, but his most notable include, Roc-A-Fella Records, Rocawear, 40/40 Club, Def Jam Recordings, Brooklyn Nets, Roc Nation, Roc Nation Sports, TIDAL and Armand de Brignac champagne.
Hard to believe that his most notable achievement is his famed 23-year musical career, where he’s undoubtedly on hip-hop’s Mount Rushmore.
In addition to his true rags to riches biography, even after tasting fame and wealth, the Brooklyn native carved out a plan to increase his earnings in a multitude of areas.
While many see him as the elder statesman of the industry, he continues to make power moves in silence, while being married to the finest and most talented woman in music since the new millennium, Beyoncé.
Puma is relaunching their basketball line for the first time in years.
The director of brand and marketing for Puma, Adam Petrick clarified that Jay Z will serve as the creative consultant.
Yet another power move by Hov. Each of these accomplishments and ventures would be a tall order for the average American. This recent Puma venture is just another notch on Jay’s belt and won’t be highlighted as one of his more notable accomplishments. That’s what makes Jay one that all young men, especially young black men should emulate.
“We can’t choose where we come from, but we can choose where we go from there.”
― Stephen Chbosky, The Perks of Being a Wallflower.
Shawn Corey Carter grew up during New York’s most trying times, in Brooklyn’s drug-infested Marcy Projects. His mother, Gloria Carter raised him in those projects alone after his father left the family when Jay was 11.
Carter’s adolescence was difficult as well. He got into drug dealing and bordered on the side of gun violence. He toured around multiple city high schools, one of which where he was a classmate of Notorious B.I.G.
“I went to school, got good grades, could behave when I wanted, but had demons deep inside that would raise when confronted.”
To escape from the drugs, poverty, and violence that was the Marcy Projects, Shawn focused his attention on rap. By 1989, rapper Jay-O served as a mentor for Shawn and they recorded a song called “The Originators,” which earned them an appearance on Yo! MTV Raps.
This is an ultimate story of “making it.” Not because he made it once but because he’s crossed the threshold of success dozens of times. What makes his hustle even more impressive is the fact that he’s ventured off into multiple different areas of business and life and somehow still finds a way to do it at an elite level.
Due to all of his business ventures, he’s now the highest paid man in hip-hop and one of the richest men in America. Worth $900 million dollars.
“Generational wealth, that’s the key. My parents ain’t have shit, so that ship started with me. My mom took her money, she bought me bonds. That was the sweetest thing of all time.”
Jay Z talks directly about the importance of building long-term investments and having true financial freedom. It’s one thing to be rich. Like I said, Jay has touched wealth multiple times over to the point that he’s free of real financial concern. In addition and also mentioned, it’s enough to pass through multiple generations, beyond Blue Ivy, Rumi, and Sir.
Sean Carter is more than a rapper. He’s more than the thug from Brooklyn. He’s a musical and corporate icon in 2018 and continues to build onto his empire.