Stephen Curry’s reported 10-year, $400 million-plus deal with Li-Ning isn’t just one of the biggest sneaker contracts ever. It may be a glimpse into the future of athlete branding, where superstars operate less like endorsers and more like business partners with global influence.

The Oklahoma City Thunder moved within one win of the NBA Finals after a 127-114 Game 5 victory over the San Antonio Spurs. Behind strong performances from Alex Caruso, Jared McCain and the Thunder’s frontcourt, OKC’s depth once again proved to be the difference in the Western Conference Finals.

After looking out of rhythm in Game 1, the Thunder responded with the exact formula that’s carried them all season: defense, depth, and relentless physicality. Behind major performances from Alex Caruso, Cason Wallace, and Isaiah Hartenstein, OKC evened the Western Conference Finals before the series shifts to San Antonio.

After dominating their way through the first two rounds, the Thunder finally met resistance. San Antonio disrupted OKC’s rhythm from the opening tip, Victor Wembanyama delivered a historic performance, and for the first time this postseason, the Thunder looked human.